Organization looks for sales and marketing plan to invigorate growth

Issue
Management recognized that their current rate of growth could not be sustained without a strong sales and marketing plan. They also had never put such a plan together.

Solution

RTG was hired to create a sales and marketing plan to help the organization continue to grow their sales through a logical plan that could be taught to everyone in the organization. RTG quickly surveyed the organization and its key people through written surveys, interviews, and an assessment of their current sales and marketing processes. These key interactions with the client helped to provide the information necessary to create a sales and marketing plan that fit the corporate culture and met the sales growth plans of management.

Results
RTG provided a comprehensive sales plan and a separate, but integrated marketing plan that would provide management with a clear guide for growth. The plans clearly illustrated the goals, milestones, and tasks necessary to reach the continued sales and profitability goals. RTG continued to provide quarterly guidance through a management level meeting to ensure that the organization stayed on course. Growth is currently tracking a better than 15% annually, which exceeded management’s expectations by almost 50%.